The Think Tank Ep. 1: Digital Serving the Underserved

What happens when you bring together two bright minds to tackle healthcare’s challenges?

This isn’t your typical brainstorm between healthcare experts. No, this is a supercharged session between two minds that work in similar, but very disparate industries. Our guests talk about a broad challenge they face, and discuss how they’ve approached the problem in their respective fields. The magic? To see how their approaches to a challenge can be applied to another industry to spark new avenues of innovation. This series is all about creating synergy between to different, but very like-minded healthcare and tech experts.

For this series, we brought together experts from both tech and healthcare to discuss problem areas that parallel their industries. Our guests have a candid discussion about the barriers they face, and brainstormed ways they could overcome the challenges that stand in the way of innovation in their respective industries.

In our first episode, we welcome our Chief Digital Officer, Aaron Martin, and Brandon Krieg, who is the Founder and CEO of Stash Invest to discuss how they’ve approached better serving underserved consumers in their respective industries. Medicaid serves over 66 million Americans who often have challenges accessing healthcare. Many of them go to the ER to treat common, low-acuity conditions, but technology can change that.

To see how progress outside of healthcare can inspire new ways to innovate for underserved populations, Aaron spoke with Brandon, to learn about how his team approached similar problems that stood in their way. As it turns out, the healthcare and financial industries face a lot of similar challenges.

Listen below to see how Stash and PSJH are leveraging digital to improve access to resources for underserved communities:

You can also watch this breakdown video, which gives a great summary of Aaron and Brandon’s conversation from the podcast: